Jansport Packaging

Jansport Livewire

To illustrate the experience this integrated music player backpack offers the concept focused on the user jamming to the music (Apple swiped the idea on iPod ads). Diecuts in the packaging allowed the consumer to experiment with the product features. Collateral templates were created for internal messaging modifications. And yes, that is Brett and yes, he can dance.

Jansport Packaging
Jansport Strap Talker
Jansport Livewire Collateral
Jansport Livewire Collateral